什麼是 Digital Marketing
Digital Marketing 又稱數碼營銷，是一種以網上平台推廣自己的產品和服務,例如Facebook ,Instagram,Youtube 等都是不同企業用以推廣自己的平台。
在現今 數碼營銷 世代，精通顧客之道繼續不斷推陳出新。智能手機的應用達到空前的盛況，社交媒體應用成為常態，聊天機器人亦不斷用在顧客體驗身上。科技巨人現正不斷改進演算法，這也意味著商家需要不斷更新他們的數碼營銷策略，以保持在市場的競爭力。
HKWeb+ 協助您透過不同的數碼營銷渠道：如SEO，Google Adwords 和 Facebook Ads ,內容行銷等推動您的業務發展。
我們的3個簡單步驟，保證你的 數碼營銷 策略可以為你帶來至關重要的轉化。
Spam Filter Tests
500,000 Tracking Opens
通過 Google 和 Facebook 上的廣告吸引更多的消費者並樹立品牌知名度。
Insight Digital Marketing
5 Agile Practices That Are Fueling Marketing Teams
by Monica Georgieff on 15/07/2020 at 19:40
Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. Those who know Agile as a buzzword will likely tell you it’s a way for The post 5 Agile Practices That Are Fueling Marketing Teams appeared first on CXL.
SEO Updates Marketers Need to Know About for Q3 of 2020
by Amanda Powell on 15/07/2020 at 18:50
The SEO updates in 2020 were one of the few changes that did NOT take us by surprise this year. Here’s a few tips on how to keep your SEO up to date. The post SEO Updates Marketers Need to Know About for Q3 of 2020 appeared first on DigitalMarketer.
Introducing the Moz API for Google Sheets
by DaveSottimano on 15/07/2020 at 13:30
Posted by DaveSottimanoWe’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required. Here are a few use cases for the Moz API for Sheets add-on: Get Moz Spam Score in metric to assist toxic link analysis (paid plan required).Get domain authority and page authority in bulk to help you assess the quality of sites for link outreach, domain valuation, and more (available with free and paid plans).Use built-in custom formulas to parse URLs, save URLs to the Wayback Archive, etc., all without having to write complicated nested formulas or use regular expressions.Here’s what you can expect as output from the add-on: The only thing you’ll need to get started is a Google account and Mozscape API credentials (a free plan is available). Important limitations: The free plan will allow the collection of domain authority and page authority for 200 URLs at a time, at a rate of 10 URLs per 10 seconds.The paid plan will allow all metrics for 10,000 URLs at a time with no rate limiting.Once you have the add-on installed, you’ll need to enter your Mozscape API credentials to activate the tool. From there, simply select your metrics and add in your URLs to get the report working. The formulas tab There are a few helpful custom formulas that come with the add-on. Simply click on the “formulas” tab at the bottom of the add-on to see them. As you type any of these formulas, a help file will pop up to guide you. For example, use the =PARSE_URL formula to quickly parse URLs into the root, path, anchor, and more without having to write novel-length formulas or remember difficult regular expressions. Stuck? Click on the “help” tab to display additional information. That’s it! We hope you enjoy the add-on and we welcome your feedback. P.S. A massive thank you to Britney Muller and Cyrus Shepard for giving me the opportunity to build the add-on and being incredibly patient/helpful during the process.Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
8 Customer Marketing Strategies to Improve Retention & Growth
by Jessica Rangel on 15/07/2020 at 11:00
Thanks to the web, customers can search and find out everything they need to know before making a purchase. Whether it be comparing customer reviews, following the recommendations of friends, or scrolling social media to get a sense of the overall experience — customers are more empowered and informed than ever before. This means that … Continue reading 8 Customer Marketing Strategies to Improve Retention & Growth The post 8 Customer Marketing Strategies to Improve Retention & Growth appeared first on Mention.
How to Train Your Facebook Pixel
by Garrett Hardy on 14/07/2020 at 20:37
Training your Facebook pixel may sound weird, but it’s important for every marketer to understand what that means. Learn how to retarget leads better than ever before. The post How to Train Your Facebook Pixel appeared first on DigitalMarketer.
What is D i g i ta l M ar k e t i n g ?
D i g i t a l M a r k e t i n g , also known as d i g i t a l m a r k e t i n g , is an online platform to promote its products and services, such as Facebook, Instagram, Youtube, etc. are used by different companies to promote their own platforms.
In today’s d i g i t a l m a r k e ti n g generation, the mastery of the customer continues to innovate. The application of smartphones has reached an unprecedented level, social media applications have become the norm, and chat bots are constantly being used in customer experiences. Technology giants are constantly improving their algorithms, which means that businesses need to constantly update their digital marketing strategies to remain competitive in the marketplace.
Expand your online marketing
Today’s marketing environment is very different from the old days. It is an unchangeable fact to take full advantage of online marketing. We work with websites and d i g i t a l m ar k e t i n g to create highly targeted marketing campaigns to reach the right audience, generate high quality resounds, and increase sales opportunities for potential customers to help your business adapt to these changes.